Privacy policy

Last updated: 21 June 2026

1. Introduction

AEMSTER ("AEMSTER", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how AEMSTER collects, uses, stores, shares and protects personal information when you visit, interact with or make purchases through any AEMSTER website, webshop, country-specific domain, subdomain, mobile website, application or related online platform (collectively referred to as the "Website").

This Privacy Policy has been prepared in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR"), applicable Dutch privacy legislation and other applicable data protection laws.

2. Data controller

AEMSTER

Registered Address:
Uilenstede 475
1183 AG Amstelveen
The Netherlands

Office Address:
Uilenstede 475
1183 AG Amstelveen
The Netherlands

Email: hello@aemster.com
Telephone: +31 (0)85 130 84 91

Chamber of Commerce (KvK): 81517629
VAT Identification Number: NL862123513B01

Privacy Contact

For questions regarding this Privacy Policy or the processing of your personal data, please contact:

Rob Hoogerwerf
Email: rob[at.]aemster.com

3. Personal data we collect

Depending on how you interact with AEMSTER, we may collect and process the following categories of personal data.

Identity and contact information

First name and surname
Company name
Billing address
Shipping address
Telephone number
Email address
VAT number (where applicable)

Account information

Customer account details
Login credentials
Saved preferences
Wishlist information

Order and transaction information

Purchased products
Order history
Payment status
Shipping information
Returns and refunds
Customer service communications

Payment information

Payments are processed through secure third-party payment providers. AEMSTER does not store complete credit card details or full payment card information.

Device and technical information

IP address
Browser type
Device type
Operating system
Language preferences
Referring URLs
Session identifiers
Cookie identifiers

Usage information

Website interactions
Pages viewed
Click behaviour
Search behaviour
Time spent on pages
Marketing engagement

Customer service information

Emails
Support tickets
Chat conversations
Complaint records
Product inquiries

Reviews and user generated content

Product reviews
Ratings
Review photos
Survey responses

4. How we collect personal data

Personal data may be collected when:

you visit the Website;
you place an order;
you create an account;
you subscribe to our newsletter;
you contact customer service;
you participate in promotions or giveaways;
you leave a review;
you interact with our advertisements;
you consent to cookies and tracking technologies.

5. Purposes and legal bases

AEMSTER processes personal data only where there is a lawful basis to do so.

Performance of a contract

We process personal data to:

process orders;
deliver products;
process payments;
handle returns and refunds;
provide customer support;
manage customer accounts.

Compliance with legal obligations

We process personal data to:

comply with tax obligations;
comply with accounting requirements;
comply with legal requests;
prevent fraud and abuse.

Legitimate interests

We process personal data for legitimate business interests, including:

improving our products and services;
improving the Website;
analysing website performance;
fraud prevention;
IT security;
business administration.

Consent

Where required by law, we process personal data based on your consent for:

email marketing;
personalised advertising;
analytics cookies;
advertising cookies;
newsletter subscriptions.

You may withdraw consent at any time.

6. Cookies and similar technologies

AEMSTER uses cookies and similar technologies to ensure the proper functioning of the Website, improve user experience, analyse website performance and personalise marketing communications.

Cookie preferences are managed through Cookiebot Consent Management Platform (CMP).

Non-essential cookies and similar technologies are only activated after obtaining consent where required by applicable law.

You may modify or withdraw your consent at any time through the cookie settings available on the Website.

7. Analytics and advertising

AEMSTER uses analytics and advertising technologies including Google Analytics, Google Ads, Meta (Facebook and Instagram), Klaviyo and Taggrs.

These services may collect information regarding your interactions with the Website through cookies, pixels, server-side tracking technologies and similar identifiers.

Where required by law, these technologies are activated only after obtaining your consent.

8. Reviews and trust services

AEMSTER may use Trusted Shops and Okendo to collect, manage and display customer reviews, ratings and trust indicators.

If you choose to interact with these services, your personal data may be processed by the respective provider according to its own privacy policy.

9. Third-party service providers

To operate our business efficiently, AEMSTER shares personal data with trusted service providers that assist us in operating our Website, processing orders, delivering products, providing customer support, conducting marketing activities and complying with legal obligations.

Shopify

Our online store is hosted by Shopify Inc. Shopify provides the e-commerce platform that enables us to sell our products and services to customers.

Shopify may process personal data on our behalf for purposes including:

website hosting;
order processing;
payment processing support;
fraud prevention;
security monitoring;
customer account functionality;
checkout services;
website performance and analytics;
platform administration.

Your personal data may be stored and processed by Shopify in accordance with Shopify's own Privacy Policy and applicable data protection laws.

Payment services

Mollie

Shipping and logistics

Sendcloud
Fulfilment Solutions

Customer support

Gorgias
Google workspace

Marketing and communication services

Klaviyo
Meta (Facebook and Instagram)
Google
Taggrs

Reviews and trust services

Trusted Shops
Okendo

Product and feed management

Channable
Fast Bundles

Accounting and administration

Jortt
Staxxer

Website functionality and translation

Weglot

Consent management

Cookiebot

AI and business support tools

AEMSTER may use artificial intelligence and business support tools, including OpenAI services (such as ChatGPT) and Anthropic services (such as Claude), to assist with customer service support, business administration, content creation, operational efficiency and other legitimate business purposes.

Where personal data is processed through such services, AEMSTER takes reasonable steps to ensure that such processing is carried out in accordance with applicable data protection laws and appropriate contractual safeguards.

Personal data will only be shared with such providers where necessary for the relevant purpose and in accordance with this Privacy Policy.

Other service providers

AEMSTER may also use additional software providers, integrations, plugins and service providers to support the operation, security, functionality and improvement of the Website and its business processes. Such providers shall only receive personal data where necessary for the performance of their services and in accordance with applicable data protection laws.

10. International transfers

Certain service providers may process personal data outside the European Economic Area ("EEA"), including in the United States and other countries where data protection laws may differ from those in your jurisdiction.

Where personal data is transferred internationally, AEMSTER ensures that appropriate safeguards are implemented, including:

Standard Contractual Clauses approved by the European Commission;
adequacy decisions;
other legally recognised transfer mechanisms.

11. Data retention

AEMSTER retains personal data only for as long as necessary for the purposes described in this Privacy Policy or as required by applicable law.

Orders and invoices

Order and invoice information is generally retained for seven (7) years to comply with tax and accounting obligations.

Customer accounts

Customer account information is retained for as long as the account remains active.

Customer service records

Customer service communications may be retained as long as reasonably necessary to resolve disputes and provide support.

Marketing data

Marketing consent records are retained until consent is withdrawn or no longer required.

Analytics data

Analytics data is retained according to the retention settings configured within the relevant analytics platform.

12. Data security

AEMSTER implements appropriate technical and organisational measures to protect personal data against accidental loss, unauthorised access, unauthorised disclosure, misuse, alteration and destruction.

While we strive to protect your personal data, no transmission of data over the internet or electronic storage system can be guaranteed to be completely secure.

13. Your privacy rights

Subject to applicable law, you may have the right to:

access your personal data;
correct inaccurate personal data;
request deletion of personal data;
restrict processing;
object to processing;
withdraw consent;
request data portability.

Requests regarding your privacy rights may be submitted using the contact details provided in Article 17.

14. Children's privacy

The Website is not intended for children under the age of 16.

AEMSTER does not knowingly collect personal data from children. If we become aware that personal data of a child has been collected, we will take reasonable steps to delete such information.

15. Complaints

If you have concerns regarding the processing of your personal data, we encourage you to contact AEMSTER first so that we may attempt to resolve the matter.

You also have the right to lodge a complaint with your local supervisory authority.

For the Netherlands:

Autoriteit Persoonsgegevens
https://autoriteitpersoonsgegevens.nl

16. Changes to this privacy policy

AEMSTER reserves the right to amend this Privacy Policy from time to time.

Any updates will be published on the Website together with an updated revision date.

17. Contact

AEMSTER
Uilenstede 475
1183 AG AmstelveenThe Netherlands