Nov 13, 2025
Why we don't do Black Friday at Aemster
Dear Scent Lovers,
For Black Friday, while others lower prices, we stay true to our values. This season, we invite you to slow down, take a deep breath, and enjoy the quiet luxury of conscious choices.
While the world rushes toward discounts and flash sales this Black Friday season, we’re taking a different path.
Choosing something meaningful
At Aemster, we believe in timeless quality: in creating products that last, both in design and in feeling. Because to us, Black Friday often stands for speed and excess: quick deals, crowded deliveries, and short-lived satisfaction. We choose something slower. Something more meaningful.
Fair pricing all year round
Our focus remains on craftsmanship, conscious production, and fair value, every single day of the year. We always strive to offer the best possible prices, all year round. In fact, our discounts are already inside our bottles: the larger the bottle, the better the value.
Beautiful things take time
Thoughtful, transparent and built to last: just like everything we create.Because beautiful things take time. To design, to make, and to appreciate.
So don’t wait for a better deal to arrive. It’s already here, every day, in every product.
Warm regards from Amsterdam,
The Aemster Team