Nov 13, 2025
Why we’re saying no to Black Friday - again
We believe in timeless quality: in creating products that last, both in design and in feeling.
Dear Scent Lovers,
For Black Friday, while others lower prices, we stay true to our values and we invite you to slow down, take a deep breath, and enjoy the quiet luxury of conscious choices.
While the world rushes toward discounts and flash sales this Black Friday season, we’re taking a different path.
Choosing something meaningful
Because to us, Black Friday often stands for speed and excess: quick deals, crowded deliveries, and short-lived satisfaction. We choose something slower. Something more meaningful. Our focus remains on craftsmanship, conscious production, and fair value, every single day of the year. Thoughtful, transparent and built to last: just like everything we create.
Fair pricing all year round
We always strive to offer the best possible prices, all year round. In fact, our discounts are already inside our bottles: the larger the bottle, the better the value. No countdowns. No gimmicks. Just the best value, every single day.
Beautiful things take time
Because beautiful things take time. To design, to make, and to appreciate.
At Aemster, we believe in timeless quality: in creating products that last, both in design and in feeling. So don’t wait for a better deal to arrive. It’s already here, every day, in every product.
Warm regards from,
The Aemster Team