Every scent counts
Whanganui River, New Zealand. Photographed by our founders at Blue Duck Station.
November 2026
Black Friday doesn't fit Aemster
Instead, something new is quietly taking shape, for everyone who has chosen Aemster along the way.
Aemster stands for pure scents, timeless design and a fair price every single day, not just one day a year. Black Friday stands for the opposite: quick deals, rushed deliveries and satisfaction that fades fast. Our scents are inspired by places like the Whanganui River, photographed above by our founders: places where nature takes its time. So we invite you to slow down and enjoy the quiet luxury of conscious choices.
01
100% pure scent oils
Every Aemster scent oil reaches your diffuser exactly as our perfumers created it: 100% pure and never diluted. Where many scent oils are stretched with DPG or glycols, ours contain none. Only a rich blend of essential and aroma oils of the highest quality, vegan and safe to use, because every scent meets the strictest international safety standards for fragrance. That's why our scents fill your space so beautifully and evenly.
02
Quality that lasts
We believe in timeless quality: products that last, both in design and in feeling. Every Aemster diffuser and scent oil is made with quality that lasts, not just for a season. Thoughtful, transparent and built to last.
03
Fair pricing, every day
We always strive to offer the best possible price, all year round. In fact, our discounts are already inside our bottles: the larger the bottle, the better the value. No countdowns, no gimmicks. Just honest value, every single day.
04
Personal service, always
Behind every order is a team that is happy to help. Whether you're choosing a diffuser, finding your perfect scent or have a question after your purchase, our customer service is always friendly, personal and quick to help. It's something our customers mention a lot in their reviews.
Something new is on its way
Instead of one day of discounts, we're preparing something that lasts. Perhaps you're already wondering what it might be. The longer you've been with us, the more you may come to appreciate it.
And whatever you choose today may turn out to mean more than you think.
Subscribe to our newsletter to be the first to know when it's ready, and discover what's waiting for you.
Thank you for subscribing. You'll be the first to know when it's ready.
Black Friday and Cyber Monday: where they come from
Black Friday started in the United States in the 1950s as the day after Thanksgiving, the unofficial start of the holiday shopping season. In 2005, Cyber Monday followed as its online counterpart. Both have grown into days of buying as much as possible for as little as possible, at a heavy cost to the planet: piles of discarded packaging, carbon emissions from rushed shipping and cheaply made products that don't last.
What we'd rather see
We believe a purchase should be a considered choice. Something you take time for, look forward to and are happy with every time you switch on your diffuser. Because beautiful things take time: to design, to make and to appreciate. That's the feeling we want every Aemster order to bring, on any day of the year.
Warm regards,The Aemster Team