A client story about scent marketing in a coworking space, and how a considered atmosphere changes the way people feel, connect, and work.
In short: RIVVIA, a members' club and coworking space in the centre of Amsterdam, uses Aemster's professional diffusers, the Bold in its main spaces and the Haevn in its smaller rooms, with two signature scents: Fiji Figs and Kelp Forest. The result is an environment that feels calmer and more welcoming the moment members walk in, and a scent that has become part of the identity of the space.
Key takeaways
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RIVVIA is a members' club and coworking space in the heart of Amsterdam, built on one philosophy: where you work shapes how you work.
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Scent is a deliberate part of the experience, never an afterthought.
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The signature scents are Fiji Figs (fig, clementine, bergamot) and Kelp Forest (oudh, sandalwood, bergamot).
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They are diffused with Aemster's Bold in the main spaces and the Haevn in the smaller rooms, with the intensity tuned per zone.
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Members regularly comment on the scent without knowing what it is. They simply walk in and relax.
Some details shape a space more than people realise. Scent is one of them. Long before anyone consciously takes in their surroundings, it has already coloured how a room feels: it sets the mood, reinforces an identity, and leaves a first impression that lingers.
To see how scent marketing works in a real environment, we visited one of our clients in the heart of Amsterdam: RIVVIA.
Who is RIVVIA?
RIVVIA is a workspace and members' club in the centre of Amsterdam. But the team is quick to point out that it is far more than a desk to sit at.
"We've created a space where we really want the environment to be a great place to be, one that inspires you and makes you feel part of a special community of likeminded people. It sits at the intersection of beautiful design, community, and intention. It's not all work; it's equally play, with so many of the events we host and the mindset of bringing people together, whether to connect professionally or leisurely."
Ben Cardona, RIVVIA
Underneath it all runs a simple idea: where you work shapes how you work. You feel it the moment you walk in, and it guides every choice the team makes.
Why the right environment matters in a workspace
At RIVVIA, nothing is left to chance. The light, the materials, the furniture, and the flow of the space are all considered, and each element is there for a reason.
"We wanted members to walk in and immediately feel a shift: from the noise of the city to something calmer, more focused, more elevated. People arrive stressed, and within minutes you can see their shoulders drop. They stay longer, they connect more naturally with each other, and they do better work. When your environment is taken care of, you can take care of what matters."
That shift, from the pace of the street to a sense of calm and focus, is exactly where scent does its quiet work. It is also why more workspaces and hospitality venues are turning to scent marketing: the atmosphere people feel on arrival shapes how long they stay and how well they work.
Which Aemster diffusers and scents does RIVVIA use?
RIVVIA scents its spaces with two Aemster signature scents, Fiji Figs and Kelp Forest, carried by the Bold diffuser in the main spaces and the Haevn diffuser in the smaller rooms.
With a constant flow of people through the building every day, the brief was clear: something fresh and natural, present in the atmosphere without ever announcing itself.
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Fiji Figs: fig, clementine, and bergamot. A warm, subtly fruity scent that feels alive.
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Kelp Forest: oudh, sandalwood, and bergamot. Cooler, almost coastal, and very clean.
"Together they reinforce the feeling we want: that you've stepped somewhere considered, somewhere a little removed from the ordinary. The scent became part of the identity of the space."
Ben Cardona, RIVVIA
Because the atmosphere changes from busy entrances to quieter corners, the intensity is tuned zone by zone: fuller where people arrive, softer around the rooms where they settle in to focus. Aemster's diffusers use cold air technology, dispersing scent oil 100% pure and undiluted, without water or heat.
What impact does scent have on members and visitors?
The clearest sign that it works comes from the members themselves.
"It's amazing when clients point out the scent in our lounges. They'll walk in and say, 'it smells so good in here,' and you can see they're immediately more at ease. What's funny is people always comment on it, without knowing what it is or why. They just walk in and relax."
For Ben, the effect is just as personal. "The moment I smell it, I feel like I'm part of something luxurious and special," he says. "That's the thing about scent: you can't really intellectualise it. It works on you whether you want it to or not. It has become one of those details that quietly holds the whole atmosphere together."
Scent as part of brand identity
RIVVIA set out to build a space people genuinely want to be in: designed with care, shaped by community, held together by intention. Scent turned out to be one of the quiet layers that makes that intention tangible. Not an afterthought, but part of how the space welcomes people and stays with them after they leave.
That is what a considered scent can do for a professional space. It works below the surface, shaping how a place feels, how it welcomes, and how it is remembered.
FAQ: Scent marketing for workspaces
What scents does RIVVIA use? RIVVIA uses two Aemster signature scents: Fiji Figs (fig, clementine, and bergamot) and Kelp Forest (oudh, sandalwood, and bergamot).
Which Aemster diffusers does RIVVIA use? The Bold diffuser is used in the main spaces and the Haevn diffuser in the smaller rooms, with the intensity tuned per zone.
Where is RIVVIA located? RIVVIA is a members' club and coworking space in the centre of Amsterdam.
Why do workspaces and hospitality venues use scent? A considered scent shapes the atmosphere of a space, helps people feel more at ease, and reinforces a brand's identity. Guests often notice it immediately, even without being able to name it.
How do Aemster diffusers work? Aemster diffusers use cold air technology to disperse scent oil 100% pure and undiluted, without water or heat, which keeps the fragrance true while using only a small amount of oil.
Can I use Aemster scent in my own business? Yes. Aemster offers professional scent solutions for hospitality spaces, workspaces, and retail. You can explore the options or get in touch for advice tailored to your space.
Curious what scent could add to your space? Explore Aemster's professional scent solutions for hospitality and workspaces, or get in touch. We're happy to think along.
